Penggunaan Produk Merek Levis Terhadap Penjualan Pada Toko Indigo Collection Di Kota Solok

Abstract

This study aims to determine whether the Levis brand products to increase sales at stores Indigo Collection in Solok. The population in this study are all the sales from the year 2013- 2015 which is in store Indigo Collection. The sample in this study was calculated sales for 3 years (36 months). The data used is quantitative data. The method used is simple regression analysis, hypothesis testing (coefficient of determination and t test). Based on the analysis that has been done by using simple linear regression analysis obtained by the regression equation Y = -5,629,156.549 + 762,307.931 X, it means to say that the Levis brand pants positive effect on sales at stores Indigo Collection in Solok, increasing brand pants levis, then increasing
sales at stores Indigo Collection in Solok. While analysts determination R2 obtained R value of 0.994 and 0.988 square R value, which means pants Levis brand effect of 98.8% to sales in stores Indigo Collection in Solok. From the results of the t test states that the Levis brand pants tcount greater than ttable ie 52.057> t table 1.692 and significant value 0,000 <α 0,05 so that H0 rejected H1 accepted, meaning pants Levis brand significantly affect sales at stores Indigo Collection.