Analisis Kinerja Keuangan Perusahaan Telkom sebelum Dan Sesudah Launching Produk Indihome Yang Terdaftar Pada Bursa Efek Indonesia

Abstract

The purpose of this study was to determine the liquidity ratio, leverage ratio, profitability ratio,activity ratio, and market value ratio at PT Telekomunikasi Indonesia Tbk before and after the launch of Indihome products. This research uses comparative quantitative research methods. The type of data used is secondary data obtained from the financial statements of PT Telekomunikasi Indonesia through the company's annual report. The data analysis technique used is the analysis of the t-test difference (paired sample t-test). Based on the results of the t-test analysis, it shows that the significant value is 0,049 <α 0,05, which means that there are differences in the financial performance of PT Telekomunikasi Indonesia before and after the launch of Indihome products. When viewed from each ratio there are 3 ratios that have a significant value greater than 0.05, namely the liquidity ratio, leverage ratio and profitability ratio with significant values respectively 0,992, 0,086, 0,148, meaning that there is no difference in financial performance before and after launching Indihome products. While the activity ratio value is 0,016 <α 0,05 and the significant value of the market value ratio is 0,023 <α 0,05, which means that there is a significant difference in the activity ratio and the market value ratio before and after the launch of Indihome products. So by knowing the value of financial performance analysis can be a reference and sales target for PT Telekomunikasi Indonesia in the future and to evaluate the implementation of company programs so that all differences that do not benefit the company can be overcome more quickly.